Social Media Marketing
SMM
Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, SMM has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage.
Influencer Marketing
Influencer marketing is a type of marketing in which a company connects with an influencer who has a loyal audience for the same product or speaks for the same goods. Therefore as a result of this, influencers share their material with their audience, raising brand visibility and assisting in the conversion of followers into buyers.
Paid Media Marketing
Paid media refers to inorganic marketing efforts that are handled by the paid placement agency. It means you have to pay for your advertisement. Paid media has become an important component of online businesses. To advertise a product to a larger audience, therefore, it is necessary to purchase online ad space. Paid media is a part of a brand’s overall strategy to boost traffic, sales, and conversions by clicks, resulting in increased revenue.