SEO (search engine optimization) is a set of processes aimed at improving a website’s visibility in search engines, like Google, with the goal of getting more organic traffic. SEO is about fulfilling users’ search needs by creating relevant, high-quality content and providing the best possible user experience.


On-Page SEO

On-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic. 

Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs.

Off-Page SEO

Off-page SEO (search engine optimization) refers to efforts to improve a website’s unpaid search engine rankings without making changes on the website itself. Common tactics include link building, guest posting, and social media marketing.

The goal of off-page SEO is to get search engines and users to see your site as more trustworthy and authoritative. 

Technical SEO

Technical SEO is about improving your website to make it easier for search engines to find, understand, and store your content. 

It also involves user experience factors. Such as making your website faster and easier to use on mobile devices.

Done right, technical SEO can boost your visibility in search results.

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