The Environmental Factor of Causing Fetal Anomaly

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The objective of prepotency is to realize that each individual can be composed of excellent genetic genes. However, not all the individuals composed of excellent genes can behave perfectly. The growth condition of the fetuses is also affected by the surrounding environment. A nice environment can stabilize the mood and create suitable conditions for women to have children. A nice environment includes feasible climate, clean utility area and fresh air. These three factors are beneficial to the integration of sperms and ovums and the growth of the fetuses. Nowadays, the environmental pollution has been more and more serious. The unconsciousness of environmental pollution can cause the mutation and anomaly of genital cells.

Generally speaking, the harmful environment contains four kinds of teratogenic factors, namely, radioactive substances, virus, drugs and chemicals. Under the action of environmental pollution, the damage and death of the normal cells can both cause fetal anomaly. Chemical pollutants can directly affect the normal development of embryos, fetuses and new-born babies. In addition, chemical pollutants can also indirectly endanger embryos and fetuses by interfering the normal functions of the placenta and caul through the matrix. Various pollutants in the air like carbon monoxide, oxynitride, cyanogen compund, vinyl chloride and polycyclic aromatic compound can restrain the normal growth of the nervous system of the fetuses and cause fetal anomaly. Among all the chemical pollutants, various kinds of metal like cadmium, mercury, copper, gallium, lead and arsenic can cause poisoning. In fact, the most common and dangerous…

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Source by green sunny

The Changing World Of Web Designing In 2017

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These days, there is a consistent argument that almost all sites are beginning to look the same. Much of this has to do with the way web designers are always using the user interface and user experience patterns. It is strange that the naysayers are not seeing how much these patterns have helped the common users – the web world has become much friendlier for the users now. There is a good reason too as to why web designers are using these patterns so often. There is tremendous competition these days in the online world among the different brands and there is no way anyone is going to take any chance with how the users feel in their websites. The journey has to be as smooth as possible.

It is all about making sense

They are sticking to what has worked for them so far, what is tried and tested, and considering how it has helped them stay in circulation it makes sense as well. They have moved far beyond dynamic & static web designing, so to speak. They are using these as and when they think that they would be appropriate in their sites. Their only aim is to make sure that their sites look better.

User interface kits

In this day and age they have become quite popular as tools for web designing. What further makes things better is that there are plenty of user interface kits out there that feature the best practices in the domain. These kits can be styled and changed rather easily and with them you get design functionality, which happens to be tried and tested and therefore guaranteed to help you succeed in the long term. A major example of such kit would be the Material Design Language started by Google during 2014. This language contains a collection of guides and principles of web designing that have been developed in such a way that the user can have a far-better experience no matter which platform or device he is on.

Consistency remains the key

As may be evident with the Material Design language the main purpose of web design these days is to create a single system that allows the users to have the same kind of experience across various platforms as well as devices such as smartphones and laptops. One reason why Google leads this field – and may continue to do so in 2017 as well – is the way it has brought into effect these principles in their own apps. This is how it has managed to stay ahead of the curve.

Following suit

The upshot of all this is that other companies are now following suit as well – once again their main aim is to make sure that the users have a far-better experience than they are used to on their sites previously. Experts state that in 2017 and beyond these user interface and user experience patterns shall continue to evolve and the number of brands implementing them in their websites will only head north. They will try to make sure that the users have a consistent and pleasant browsing experience.

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Website Designing Traps And Tricks To Avoid Them

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Website Designing attracts visitors, visitors increase conversion, conversion ensures your business growth. In short, the growth of your business depends upon the website designing as it plays the most important role in making or breaking your brand image. As we all know every great journey starts with a single step and building your own website is your first step to cover the journey of miles.

It works as a mirror that reflects your personality to the customers and gives them a reason to get connected with your brand. However, just to save some penny, people take the risk and create their website at own and lack of professionalism may actually cost them the way higher than they even think. Some Website Designing Traps in which people get trapped and simple tips to avoid them.

Dearth Of Lucid Vision: Business is a mind game but you have to play all your cards smartly to win the game and for this it is important to have a clear vision. It is quite obvious if you are clear about your goals, then only you make customers trust in your brand. Examine all the avenues with fine-tooth comb and make a wise decision. Lack of vision is the biggest problem that fails you in your strategy and you should make a goal first to successfully conquer it.

Pop Up Windows Wreaks Havoc: Customers satisfaction is a way more important than anything else in the world and if you fail to do so, then you will surely lose them. Therefore, you should make your best possible efforts to provide them great user experience and a sigh of relief from the annoying pop-ups. Yes, Pop Up windows can distract and annoy the visitors and they will leave your website immediately, so don’t get entrapped in any such problem.

No Optimization Means, No Growth: Search Engine Optimization or SEO is crucial and people who think they don’t need to invest their precious money into it are the one who are in the dicey situation. As if your website is not optimized for search engines that mean it has no presence in the eyes of Google and if anything not visible on Google’s first page means there is no way to grow. So, you should start it right away in an order to save your brand value.

So, now you know what are the major slip ups – don’t you? Make your path and focus on avoiding them, so, you can attain the goal you want to.

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Importance of SEO Marketing in Online Marketing Efforts

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Online marketing or Internet marketing is simply the marketing of products and services by utilising different Internet related resources. Websites are used by a lot of firms and large business corporations to reach a wide audience with their products and service offerings. SEO marketing is applied to increase the search engine ranking of your website, thereby increasing the number of hits that your website gets.

The acronym SEO stands for Search Engine Optimisation and this technique is used to increase the quality and quantity of website visitors. Majority of customers who use e-commerce websites for purchasing products uses search engines to find the right websites that provides them with their required products and services. Therefore, it is imperative for the websites to have an aim to appear on the first page of search engines to get noticed by maximum number of visitors. SEO marketing techniques are meant to meet this objective of the marketing efforts.

SEO marketing is emerging as a very popular technique in online marketing, all over the world. On page changes in the website combined with the pursuance of some off page factors can go a long way in improving the search engine rankings of your website. Increasing the search engine rankings of a website is not a one time effort, but involves a continuous attempt towards improving the quality of a website.

There are a lot of SEO marketing firms that offer SEO services. But before giving this responsibility to a particular firm, you have to make sure that the marketing firm never follows black hat SEO techniques, as it can seriously impede the search engine rankings of your website.

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Source by Aravind Ramesh

Important Reasons for Taking Website Designing Services

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The ecommerce business is getting more and more competitive such that both large and small businesses are struggling hard to thrive. An outstanding and remarkable website is the sure shot way of succeeding in the market. You must know that the netizens are judicious and careful while browsing through the online websites. It is thus mandatory to add a professional touch to the business website. If you want to move ahead of the competition, you have to get in touch with a reliable company offering professional website designing services.

Choose only an expert company which is known for offering best possible results. Since there are a lot many experts offering web development, you need to do your part of the work to avail the best designing services.

Why choose the professionals?

The following are some of the noteworthy reasons:

· Professional grade: The set of experienced designers will adopt professional approach to help you create a professional grade business design. He will give you the hint about the professional elements to be incorporated in the website. Everything will be discussed in advance including the logo design, the layout, the banner design, the combination of colors, the title, etc. The professional will also incorporate outstanding content to uplift the design and functionality of the website.

· Create attractive visual image: The team of graphic specialists will come up with an attractive visual image for the brand to stay consistent across the diverse context. The professional will make sure that the web design, business card and the logo works side by side to improve your business image. He will help create a steady visual image in order to leave a long lasting impression on the visitors.

· SEO friendly website: If you choose the services, you will have an SEO friendly webpage for higher scalability. Search engines will rank your website higher only when the site is optimized. Such a webpage will carry right kind of pixel and everything will be perfect when the team adopts a procedural approach.

· More traffic and visitors: Everyone wants to enjoy thousands of online visitors in order to create sales. If the layout is attractive, you will have more traffic. A site having attractive and informative content will prove more useful for the visitors as they will come to know who you are. Having the glimpse of your first page, they will decide to browse through your website.

· Distinctive design: Only the set of right professionals can offer a distinctive touch to your online page. It will be pleasant and the posted content will be appropriate and thus create a fabulous impression on the visitors. If you wish for a unique and SEO optimized site to increase sale and profits, you should choose the best in the industry.

· The perfect form and content: Your website design and the posted content will be flawless. This is possible only when you reputed website designing services. The content will be…

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International Institute of Creative Marketing Launches 1st Digital Marketing Qualifications in India

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Released 14th July 2008: The International Institute of Creative Marketing (IICM) is set to launch the IICM Certificate in Digital Marketing in India this year. In advance of the direct promotion of the qualifications in the regions, half of the spaces on the Certificate have already been filled.

Marketing students and managers in India looking to update or improve their skills are being invited to free counselling with the IICM’s Director, Rachna Gupta, in Mumbai and New Delhi next month.

Rachna says, “The dramatic growth of direct marketing and e-commerce in India and Asia has created an unparalleled skills gap. No one is better placed than the IICM to meet the direct marketing training requirements in these markets, making this a really exciting time for us.”

She adds “The IICM Certificate is a must for anyone who wants to get ahead in the digital marketing profession. The course enables you to manage key issues arising across many industry sectors from both a practical and a strategic level.”

Professor Nijay Kumar Gupta who holds over 25 years of experience in International Trade, Banking & Marketing, says, “I would certainly recommend the IICM Certificate course in Digital Marketing. The techniques and methods it provides have proved invaluable in developing our digital marketing and business practices. The course is very well presented with the emphasis on both the practical and the theoretical.”

IICM will deliver the two-week intensive Certificate course in Mumbai & New Delhi. This will be followed by self-directed learning, two assignments and one final exam.

The Certificate in Digital Marketing, is a new qualification being…

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Source by Rachna Gupta

Importance of Software Testing in the IT Industry

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Introduction and Importance

Software development companies dedicate a substantial amount of resources and manpower for the development of applications according to requirements specified by enterprises or individuals. However, subsequent to development of such applications/software, companies are required to ensure that such software/applications perform in accordance with the client’s requirements. To ensure that any and all bugs in the software are identified prior to the deployment, various testing procedures are implemented by the IT industry. The importance of this is directly related to the ability of software to measure up to its potential. If the new software is unable to perform the task it was designed for, the client might face severe losses due to stoppage of work and also adversely affect the business of the software development company. The scope of these procedures is to facilitate identification of a problem in the software, fixing of such problems is not within in the scope of software testing. Some of the leading methodologies implemented by companies in the IT industry include General, Load, Functional and Regression Testing.

General Testing

This refers to the general tests carried out on software/applications to ensure the functionality of newly developed software. Some of the common tests included as part of standard Quality Assurance procedures are web performance and usability testing. The web performance testing procedure is mostly engaged in evaluating the online performance of a web-based software application or a website. Usability testing is a mainly subjective approach, which ensures that the software is capable of being utilized effectively in a given set of circumstances. The purpose is to identify the general operating capability of the software/application being tested and to help developers determine some of the areas of improvement for the software. A software development company usually performs general testing of software/applications along with other more advanced methods to ensure that the software conforms to the pre-defined operational capabilities specified by the client/user group.

Load Testing

The load testing procedure simulates operating conditions of the software/application during periods of higher/normal load to gauge the effect of such changes on the functioning of the software/application. This is not the same as stress testing, because load testing checks the operational capabilities in case of both normal load and high load conditions, while stress testing attempts to induce errors in normal operations by using increased system load. This is considered to be a type of non-functional testing, which is undertaken by software development companies to gauge the multi-user support capabilities of the application.

As a commonly employed practice in the software industry, its specific goals are widely disputed and the term is often utilized in conjunctions with…

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If You Want to Learn Hindu You Need to Learn Hindi

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If you want to learn Hindu because you want to speak the main official language of India you actually need to study a Hindi language tutorial.

Hindu is not a language but Hindi is.

The word Hindu originally just related to the river Indus and referred to the people who lived near the Indus river in Pakistan.

Later it was used to describe a person who follows the faith of Hinduism. Hinduism is a primary religion of such countries as India, Mauritius and Sri Lanka. The people who live in these countries speak the language of their own countries. So that explains why you can’t learn Hindu.

If you want to learn Hindi however you will be pleased to know that it is very easy to pick up. It is spoken exactly as it is written so you will be able to read Hindi in no time.

The best way to succeed is to practice every day. Just a little every day will add up very quickly.

First as with learning any new language you must start with the basics.

The base of all speech and writing is the alphabet. The Indian alphabet is called Hindi Varnamala.

This alphabet contains fifty two sounds. To vocalize the letters you will need to master ten vowels, forty consonants and two vocalizing techniques. One technique is nasalization and one is a kind of aspiration.

To get the right sounds you must use six parts of your mouth. These six parts include the throat, the palette, the teeth, the lips, the nose or nasal and the front of your palette.

Also you could add epiglottis to that list as being able to stop their air in your throat is how to achieve the right aspiration to make your sounds.

If you think that sounds hard just remember that you need to use exactly the same…

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Source by Cynthia Maxwell

Critical Evaluation of Girish Karnad as a Dramatist: A Research Paper

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Girish Karnad is known for his versatile genius. It is his greatness that he is one of the greatest dramatists of Indo-Anglian literature. His greatness is hidden in quality in place of quantity. He has only five or six plays to his credit. The best of them are ‘Yayati’, ‘Tughlaq’ and ‘Hayavadana’.Karnad is a film producer, an actor, and a TV artiste and above all a dramatist. Certainly, his ‘Tughlaq’ has been popular far and wide. It is true that Girish Karnad wept when he realized that he would not be a poet, but be only a dramatist. Karnad was deeply influenced by Ibsen, Shaw and Shakespeare. Girish Karnad was highly influenced by trends in Kannada literature and he took legend, history and myth for the plots of his plays.

His Contribution—Girish Karnad is a pioneer in the field of new drama and all his plays are actable. Their story is generally borrowed from ancient myths, folk literature, or history.

Yayati—Karnad’s first play ‘Yayati’ presents an ancient myth from the ‘Mahabharata’ in modern context. It is based on the theme of responsibility. Girish Karnad’s success lies in discussing modern problems with the help of an ancient myth. It is interesting to read old tales in the light of contemporary concerns.

Hayavadana—Karnad’s ‘Hayavadana’ is based on a folk theme. Its plot is borrowed froman ancient collection of stories in Sanskrit entitled ‘Kathasarilesagara’. Karnad’s play is narrated by a ghost to an adventurous King.

Tughlaq—‘Tughlaq’ is Girish Karnad’s best play. It is a historical play. There is a curious mixture of fact and fiction in the play. Its plot is based on history. The central character Muhammad…

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Source by Dr. Rakesh ‘Ravi’

What to Wear in Washington DC

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Washington DC style is conservatively trendy. I grew up in Washington and the style of natives is quintessential North East trad/prep chic. Hardly any girlfriends of mine even knew how to put make-up on senior year of high school. The style was very much an easy breezy natural Americana. DC’s general culture is heavily influenced by the professional character of the city, many people’s being employed in staid jobs as attorneys, federal office workers, and other supporting industries which call for an austerity to workplace fashion.

Nonetheless the DC yuppie, due to her age still longs to express herself fashionably. Given her lifestyle, though, she cannot go full-on couture like her friends in New York or LA. There is a slight international influence due to the high population of diplomats, consulates and other foreign workers. And certainly, perhaps more in-step with trends, would be the urban style of some DC natives. Practically speaking Washingtonians adhere to the classics because it’s acceptable career gear and for busy folks Ralph Lauren and J. Crew can be a mindlessly chic uniform! Those who’ve struck the perfect balance have outfits fit for work but also trendy enough for happy hour or dinner after.

Sinta’s Tips

  • When choosing a suit, pay attention to the blazer. If you can find a blazer that is not too boxy and that is obviously meant for professional wear, you can use this same blazer as a cool menswear accessory.
  • Patterned tights can help add an ultra chic look to any demure work outfit. Polka dots, pointelle, or vintage style hose work well.
  • Fashion staples should include one highly luxurious item such as an heirloom luxury watch, grandmother’s diamond earrings, or a Prada bag. Extra points for passed down luxury items as this speaks to the old wealthy WASP culture of DC! This one haute couture staple is more than enough for conservative Washington to be considered highly fashionable!
  • Current trends are a funny thing to talk about in Washington. I cannot stress the love for trad style here. Whenever I go home, as I live in Los Angeles now, it is as though nothing has changed. The only trend here if you want to look like a local are office shirts and pearls.

What to Wear

  • Casual Outfit for Site-seeing: Chambray shirt with sleeves rolled up, chino shorts, bright-colored boat shoes, beautifully-printed tote.
  • Dressier Outfit for a Nice Lunch: Don’t forget a large, good quality leather bag big enough to hold your smart phone, a bottle of water, metro card, and book for the train.
  • Nightlife Outfit: A little black dress is all you need to wear in a city where not many dress to impress.

Local Weather

May kicks off cherry blossom season with an average high of 74 degrees F (24 degrees C) and a low of 50 degrees F (10 degrees C). This kind of weather calls for light layers to protect against the chilly early morning and evening hours – make sure you bring a jacket. And an umbrella and wellies! May…

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